With aspirations to encourage awareness of branding in Malaysia and across the world, The BrandLaureate plays an active role in identifying and nurturing outstanding Malaysian brands to an international platform. The BrandLaureate Awards is the only Brand Awards endorsed by His Royal Highness Duli Yang Maha Mulia Seri Paduka Baginda Yang di-Pertuan Agong, Tuanku Mizan Zainal Abidin.
This year, The BrandLaureate BestBrands Awards 2016-2017 took the theme, Take Responsibility of Your Brand Integrity, Quality & Credibility. REDtone is proud to be one of the recipient of Corporate Branding – Best Brands in Telecommunications – Integrated Services Provider.
From humble beginnings, REDtone has gone from strength to strength to emerge as a leading provider of integrated telecommunications and digital infrastructure services. Today, REDtone is one of the most respected and recognisable homegrown brands in Malaysia, with an ever-expanding range of offerings, wide service network and dedicated workforce.
Riding The Wave Of Change
The company began operations in 1996 producing proprietary voice mail systems under the name VMS Technology Sdn Bhd. Renamed REDtone in 2002, it survived the dotcom crash that year by focusing on discounted call services. Within three years, REDtone had become the top supplier of voice mail systems in Asia.
REDtone’s incredible growth is intertwined with the digital revolution and its impact on the way individuals and businesses interact. The increasingly blurred boundaries between fixed-line, mobile and Internet platforms resulted in a constant demand for more robust, flexible and cost-effective communications services. REDtone was among the first to seize the opportunity and offer bundled solutions to businesses, a segment it has dominated for years. This is further testament to the company’s adaptability to change, which is key to survival in a challenging business environment.
For more information of REDtone, visit www.redtone.com.